When observing an object or concept, it goes through “filters” (both physical and conceptual). These “filters” can be manipulated and controlled for a way into the mark’s mind.
This includes natural surroundings, physical limitations (eye sight, sense enhancement/deprivation, etc).
Maybe a physical barrier or distortion is set up for the mark to see a manipulated image of the true object.
The level or type of education a mark obtains can affect the way he/she perceives the information entering the mind.
If your mark is an accountant, show him/her the numbers. An economist? Display the concept in terms of opportunity costs and marginal analysis. The list goes on.
Life experiences can feed fear, greed, and the way we go about life in general.
If you want the mark to react in fear, equate the object to a terrible memory.
People remember things according to their mood. Manipulating and implanting false memories can be done by messing with the mark’s emotions beforehand.
Exhausting the target can make them for susceptible to persuasion.
As touchy as a subject like religion can be; it is a tool, and a “filter”. This includes spirituality, superstition, and astrology. In a sense, belief.
Belief is one of the strongest “filters”… and the easiest to manipulate.
The Perception of the Concept
The original object or concept passes through these “filters” into the mind. In the mind, it gets reconstructed, but not in its original form. This is only part of what makes social engineering such a viable attack vector.